DataLaunch - Privacy-Friendly Analytics

Installation

Add one script tag to your site. No tag manager or SDK required.

1. Create a site

Sign in, go to Sites, and add your project. Choose cookieless for privacy-first tracking or standard for returning visitors and full journeys.

2. Add the tracking script

Copy the snippet from Settings → General and paste it before the closing </head> tag:

Cookieless — track.cookieless.js

<script defer src="https://datalaunch.vercel.app/track.cookieless.js"
  data-site-id="YOUR_SITE_ID"></script>

Standard — track.js

<script defer src="https://datalaunch.vercel.app/track.js"
  data-site-id="YOUR_SITE_ID"></script>

Replace YOUR_SITE_ID with your site ID from settings. If you change tracking mode later, copy the new snippet.

3. Verify it works

Visit your site and check DevTools → Network for successful /api/collect requests. Data should appear in the dashboard within seconds.

What we track

Page analytics plus custom events you define.

Real-time visitors, pageviews, referrers, and geography
Browser, OS, and device breakdowns
Custom events via JavaScript or HTML attributes
Goals and funnels configured in Settings

Tracking modes

Cookieless — session-only browser storage, daily server pseudonym. Standard — persistent localStorage visitor ID for journeys. Neither uses HTTP cookies.

We collect

Session IDs
Country-level location
Browser, OS, device
Page paths & referrers
Custom events

We do not collect

Stored IP addresses
Personal identity
Cross-site profiles
GPS location

Goals & funnels

Track conversions and see where visitors drop off in multi-step flows.

Create a goal

Go to Settings → Goals. Pick Page visit (exact path) or Custom event (JavaScript or HTML attribute). Settings shows copy-ready snippets.

Send custom events

Custom events

// JavaScript
window.datalaunch?.track('signup_completed')

// HTML — no extra JS
<button data-datalaunch-goal="signup_completed">Get started</button>

View goals

Open the Goal tab on your dashboard for conversion counts and rates.

Create a funnel

In Settings → Funnels, add 2–8 ordered steps (page visits or custom events).

Steps must happen in order within the same session.

Example funnel

Step 1 — Page visit: /
Step 2 — Custom event: signup_completed
Step 3 — Custom event: first_project_created
Step 4 — Page visit: /billing

View funnels

Open the Funnel tab to see step counts and drop-off between stages.

API reference

The tracker calls these endpoints automatically.

POST/api/collect

Pageviews and sessions

POST/api/heartbeat

Session duration

POST/api/event

Custom events

Code

window.datalaunch.track('signup_completed')

document.getElementById('btn')?.addEventListener('click', () => {
  window.datalaunch.track('signup_completed')
})

SPAs are supported — route changes via pushState and popstate count as pageviews automatically.

FAQ

Cookieless vs standard — what is the difference?

Cookieless uses sessionStorage only and a daily server pseudonym. Standard keeps a localStorage visitor ID for returning visitors and journeys. Neither mode uses HTTP cookies.

Do I need a cookie consent banner?

Cookieless mode usually does not require a banner for DataLaunch alone. Standard mode stores a visitor ID in localStorage. Requirements depend on your jurisdiction.

How accurate is the analytics?

Pageviews, visitors, sessions, and custom events are tracked reliably. Some visitors may block JavaScript or use privacy tools.

Can I track multiple domains?

Yes. Create one site per domain. Each gets its own tracking ID. Switch between them from the dashboard.

Does it work with SPAs and Next.js?

Yes. The tracker handles client-side navigation via the History API — pushState, replaceState, and popstate.

How do goals and funnels work?

Goals count unique sessions that hit a page path or fire a custom event. Funnels chain those steps in order within a single session.

Can I export my data?

Export is available from the dashboard. CSV and JSON options are planned.

What browsers are supported?

Chrome, Edge, Firefox, Safari, and Opera. The tracker uses standard web APIs.

Troubleshooting

No data in dashboard

Check the script is in <head>, the site ID is correct, and /api/collect returns 200 in the Network tab.

CORS errors

Load the tracker from your DataLaunch domain. The script origin must match your API host.

Sessions look wrong

Cookieless uses sessionStorage; standard uses localStorage. Clear the right storage and confirm your mode in Settings → General.

Custom events missing

Make sure window.datalaunch exists, call track() after page load, and check for /api/event requests.

Ready to get started?

Add the script and check your dashboard.

Open dashboard