Back to home

Privacy Policy

DataLaunch is built to give site owners useful analytics without turning visitors into products. This page explains the default data footprint of the app and tracking script.

What We Collect

DataLaunch stores anonymous session identifiers, page paths, referrers, browser and device categories, and coarse location data such as country, region, and city when available.

What We Avoid

We do not use cookies for analytics, do not fingerprint visitors, and do not intentionally store raw IP addresses as part of the product analytics dataset.

How Tracking Works

Tracking runs through a lightweight script that sends pageviews, custom events, and heartbeat updates to your DataLaunch instance. Site owners control where the script is installed and can configure exclusions.

Your Data

Analytics data is stored by DataLaunch for the site owner. Site owners can review configuration, revoke invites, and manage their tracked sites from the dashboard.